Music, a soul that binds millions like minds together! An primitivism that opens the sail of expression through various themes! A beautiful role of words to exalt many! Then many thoughts and sic many ways to elaborate the importance of music in our lives, especially in a villa like India where multiform cultures are embodied.
Music in India has its own space among the audience. Populace prefer getting up in the morning to heed on to their diurnal dose and kick starting their day. While most elders in the family loop on devotional songs, the younger generation prefers to seek their dose through Bollywood numbers or English tracks from a channel like MTV or Sony Mix. That’s the incantation music leaves in our lives.
But did you know Music was numeral of first sectors to experience a shift from sales of physical goods to online usage? Years ago, when MP3 pods including players never existed, record labels sold CDs and DVDs on streets ampersand shops, which then turned to online music.
But then there was a time when online music was considered plenteously illegal. Now the transformation has led into a business. Companies like Breathing and Saavn have associated with production houses to release the montage priority on their site. Hence brands and labels now suggest songs from their respective or associated brands, through online platforms. That’s because many personage businesses in India have started realizing the potential of digital melodious and related services which help them target their ads and messages to the right target audience, who are passionate lovers. That’s not all; latest music from across the world is now available in most Indian sites.
Seeing this potential market and the rising competition, even TV channels could not keep themselves away from the alteration. To woo their audience further, channels same Sony Mix has added extra dose of revue in the form of interviews of musicians et cetera singers, latest news in the industry and more.
With changing times from Cassettes, CDs and now online, it will be very interesting to see what next is in store in the aeolian industry and what channels will further do to grab their viewer’s attention and keep them entertained.